Challenge: Redesign website for recording artist, teacher and performer. Our client had very recently hired out a redesign of her site but it was not serving her needs. The site was hard to update and there was no easy path to evolve the site for retail.

Solution: We were mindful to preserve all that was working with the old site to minimize the cost. We imported the old site to a new more modern and friendly Wordpress Woocommerce retail template with more evolved functions for MP4 player that she needed to enable easy preview, purchase and downloads of her music. We organized products, cleaned up the site and created header banners, sliders, graphics that we felt were more representative of her healing, meditative style. We implemented SEO techniques to increase visibility and fine-tuned automated newsletter creation from her blog and a weekly emailing for her fans.

Results: The site has experienced increased traffic. New and returning visitors are spending more time on each page than was previously recorded. New visitors are finding the site through many new avenues and searches than previously tracked. Downloads have experienced an uptick. Purchases through the site are more automated and save our client time. Requests for performances, workshops and teaching has also grown. →